Millenials

<<Earlier this year, I was astonished to hear a 17-year-old I know use the word “millennial” to mean someone significantly older than she is. I asked her to describe what she thinks of when she thinks of the word “millennial.” After the requisite jokes about avocados and chain restaurants, she considered the question more deeply. “Maybe this is stupid,” she said, “but the first thing that comes to mind is, like … Glossier. That whole clean, minimalist advertising aesthetic. People wanting to make life less messy, and make life ‘easier’ … but only really for their generation and people like them.”>>

https://99d.substack.com/p/a-tipping-point-for-brands