Selling in Spain

An amazing market waiting to consume your F&B products.


understand the spanish market & consumerS

Before introducing a product into the Spanish market, it is important to consider the particularities of the Spanish consumer, its way of living, interacting and its buying behaviour. In addition, it is extremely important to become familiar with regional, cultural and linguistic differences across the country. We can offer you a session to learn and gain insight into the Spanish consumer and just what are the key elements to consider before selling in the country.

market segmentation & THE local consumerS

If you need to understand the Spanish consumer in more detail or adapt your buyer persona, we can help you with a bespoke market segmentation and with defining your Ideal Consumer Persona.

trend hunter

Consumption and behaviour trends are usually global, although penetration rates vary between different markets. We offer you an analysis and benchmarking service to find out where your category, product or service fits well in the Spanish market. 

marketing strategy & plan

We produce the complete international strategy and plan for your brand and products/services or by supporting the development of specific touch points of the Customer journey.

retail location

Location, location, location. We advise you on where might be the best areas of influence for your business and we prepare an executive report including a measurement of the main KPIs.

sales support

We support you in the development of the commercial and sales strategy and can help in initial sales activation. 

distribution channels analysis

We work with you to advise on how each of the distribution channels work in Spain. We also develop a cost breakdown of each distribution channel and how they affect the margin.

business contacts

We have a wide range of contacts in our country. We can introduce you to many of the big players to partner with  and do business with here in Spain.

Partners services

activation PRODUCTION & shootings

If you want to carry out a specific marketing activation campaign or organise a photo or video shoot, we will manage the full process for you or help you to coordinate certain stages in the production cycle. 

tax & legal support

With our partners we can also help you with all your tax and legal obligations when launching and operating in the Spanish market.

Let’s build your brand together.