Llevo tiempo detrás de vender una acción de protección solar en el deporte (que no compran), momento de exposición en el que no nos solemos proteger. Hoy me encuentro con esta campaña, ¡muy buena!
<<Earlier this year, I was astonished to hear a 17-year-old I know use the word “millennial” to mean someone significantly older than she is. I asked her to describe what she thinks of when she thinks of the word “millennial.” After the requisite jokes about avocados and chain restaurants, she considered the question more deeply. “Maybe this is stupid,” she said, “but the first thing that comes to mind is, like … Glossier. That whole clean, minimalist advertising aesthetic. People wanting to make life less messy, and make life ‘easier’ … but only really for their generation and people like them.”>>
Digital Customer Experience Trends.
“Every shopping journey is unique, but they do have one thing in common: shoppers want the information they need, when they need it and they expect brands and retailers to have it in all the places they need it.”
Pasen y lean. (vía Ferran Vilà Picas)